5 things you can do right now

  1. Write down in one or two sentences what your product is and exactly who it is for.
  2. Look at your existing list of users or customers and decide how you could organise them into smaller groups.
  3. Change the front page of your website to include a short, clear text explaining exactly what you do, so that a complete stranger would immediately understand what your product is.
  4. Stop tweeting and posting on Facebook, unless there is a clear call to action in each post.
  5. Choose one thing you want to stop doing. That’s almost as important (if not more important) than thinking about new stuff.