Why it’s good that your email list is smaller after GDPR

Forest terrace

Here’s the scenario:

You sent out legal reminders to your email list asking them to resubscribe, and only a small percentage did.

So now your email list is much smaller than it was.

Bad eh?


Good. Excellent. Wonderful.

Those that didn’t click on the permission button, either didn’t see your message or – worse yet – decided not to click on the link.

Now, why on earth would you want to send messages to people who either don’t see them or don’t want them?

So now the only people left on your list are people who, having signed up all that time ago, have recently specifically said to you “Yes, I want you to send me messages”.

That’s great news!

The questions are now these:

  1. Do you know exactly who those people are?

  2. Do you know what their interests are?

  3. Do you know what their contribution is to your profit?

If you answer no to any of the above, we have a bit of work to do.

The good news is that you now have an audience that has given you express permission to contact them.

But not just to contact them. They’ve given you permission to engage with them, to serve them, and to delight them. What a great opportunity.

They haven’t given you permission to be boring.

The next step is to find out who those people are, to get closer to them and what they want. Because that’s what you should be offering them.

It’s going to be fun.

I can help you.

Drop me a line at delight@jonathanirons.com and let’s talk about how easy it is to get started.